Alyssa Parelli

Alyssa Parelli

Product Management

Boston, MA
About

I make products that inspire self-expression and drive measurable growth. I bring 14 years of experience across eCommerce and two-sided marketplaces, combining data-driven strategy with deep empathy for customers and merchants. I hire, coach, and scale product teams while building strong collaboration across engineering, design, and stakeholders.

Currently

Senior Director, Product Management at Shutterfly

Available for
Selected work

Digital design formats patent

Patent for systems and methods for managing digital design formats across multiple online services.

Commerce platform experiences

Led Zola’s commerce product management team across registry, home store, paper, and albums, shaping end‑to‑end site experiences and managing PMs to deliver high‑value customer journeys.

Global site and customization

Owned vision and strategy for Vista’s global site and customization experiences, aligning stakeholders and product teams to simplify the end‑to‑end journey from design through purchase.

Design Services product line

Directed Vista’s global Design Services product line, driving business performance and operations while improving both customer- and agent-facing web experiences.

Work Background

Sr. Director, Product Management at Shutterfly

Sr. Director, Product at Zola

Director of Product, Consumer at Vista

Producer at e-Dialog

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